Food
and
Beverage

PROJECT / PRE LAUNCH STAGE

• Establishing Brand Strategy
• Product Standards
• Critical Processes
• Execution of Project

CREATION & EXECUTION

• Market analysis to formulate brand / business development / sales & marketing, PR + communication, product + pricing strategy.
• Viability advice + competition analysis.
• Layouts with revenue per sq ft optimization – Front of the House + Back of the House.
• Assistance in BOQs, execution of project within expense budgets & timelines.
• Creation of Thematic / Signature Food, Bar & Cocktail menus with innovative presentation / styling, packaging.
• Pricing, costing & recipe sheets for menus.
• Creation of SOPs.
• Identifying staff with critical skill set. Orientation & Training.
• Networking & negotiations with liquor companies for budgets.
• Vendor Management.
• Creating & optimizing online, social media, on ground brand campaigns.
• Listing of Brand on Industry relevant agencies / websites / social media portals / corporate clients.
• Creation of Event+ Promotion Concepts + Calendars - sourcing of artists – DJs, bands, live performers.
• Targeted database acquisition.

POST OPENING / OPERATIONS

• Optimizing Brand Propagation
• Optimizing Performance
• Maintaining Standards
• Expansion

BRAND & BUSINESS DEVELOPMENT

• Ensuring that brand is positioned at par with the best on industry relevant online media.
• Exposing the brand to various industry relevant critics / trendsetters / bloggers / portals to generate momentum in print / social media for optimal brand outreach.
• Liaison with liquor companies for sponsorships & marketing budgets.
• Excellence in client experience & mystery audits.

HR

• Assign goals, monitor performance & chart growth patterns of the department heads & core teams – internal & external.
• Department wise audit of outlet to ensure adherence to brand & service standards / SOPs.
• Learning & Development, assistance in controlling attrition and retention of the right staff.

COST CONTROL

• Creation of an effective food & beverage costing format and tracking of all costs / expenses as per market norms.
• Par stocks, Inventory management, supervising the creation & analysis of all periodic reports.
• Creation of an effective MIS format and tracking of all costs / expenses as per market norms.
• Analysis of all the above reports. Strategic inputs in overall outlet cost controls and maximization of top line + bottom line.
• Expansion advice & creation of franchise manual.